No comment :
The http://www.NBCOlympics.com site already drew more than 167 million page views, surpassing the 145 million page views during the entire 2002 Winter Games in Salt Lake City with more than a week of competition left in Turin, Italy, according to NBC Universal.
And the site broke daily records on Monday when it got 29 million page views. The previous record was 21 million on Aug. 17, 2004, during the Summer Games in Athens, Greece (The site also exceeded the Athens high on Tuesday, Wednesday and Thursday).
Ceci résulte aussi d'une stratégie de mise à disposition gratuite de contenus TV sur Internet :
"Our strategy has evolved over time from one where we would use the Internet and these digital platforms to promote television," Zenkel said. "It has evolved into a strategy in which we use these digital platforms to make more content available."
Mais cela a certainement un coût non négligeable :
According to NBC, the site delivered 4.2 million video streams through Thursday, equating to more than 42,000 hours.
Quelques données de comparaison :
NBCOlympics (en 3 jours) : 1.6 million unique visitors Torino2006 (le site officiel) : 515,000 visitors for the week that ended Sunday
Comme quoi le contenu attire le visiteur!
Malheureusement impossible pour nous les frenchies de matter les videos puisqu'elles sont destinées à un public US, d'ailleurs si quelqu'un a une solution technique je suis prenneur!
Le site de NBCOlympics.
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